Snackbox – "Snacks from the Sky"

Ideated, Directed & Edited – A Playful VFX Experiment for Snackbox

For this project with Snackbox, I took on multiple creative roles— Directing, scriptwriting, storyboarding, editing, 3D modeling, and VFX. Inspired by the animated film Cloudy with a Chance of Meatballs, we developed a fun and quirky concept where snacks rain from the sky.

We brought the idea to life by creating detailed 3D models of the actual snacks and shooting live footage on a rainy day to match the mood and atmosphere. This project marked my first hands-on experience with VFX, where I handled motion tracking and integrated the 3D snacks into the scene seamlessly. The final video captured the playful essence of the brand and was a successful blend of storytelling, visuals, and technical execution.